Westpac Helping in the moments that matter

Time to evolve Established in 1817, Westpac is the oldest bank—and second oldest company—in Australia. As one of the country’s ‘Big Four’ major banking institutions, it’s spent over 200 years helping Aussies in the world of finance and beyond. Despite being an Australian icon, in 2021 Westpac was faced with a shifting competitive landscape that posed the challenge of connecting with a younger, digital-first audience. Westpac’s thinking and brand needed to evolve.