NextSense Speaking the language of the senses

Supporting people with hearing and vision loss Since opening in 1860, the Royal Institute for Deaf and Blind Children (RIDBC) has been working with people with hearing and vision loss. A lot changes in 160 years. By 2018, the not-for-profit had expanded to provide dedicated, innovative, and customised services for people of all ages. They’d added SCIC, the largest cochlear implant program in Australia. And their Renwick Centre had become an industry leader at the forefront of research, innovation and higher education. We collaborated with RIDBC to rebrand the organisation in a way that would unify its services and people, solidify its position as a leader in the field, and create a better experience for anyone who interacted with it. Over two years, we worked closely with the Brand and Marketing teams to simplify a complex architecture, create a name that better reflected what the organisation is about, and develop an inclusive, flexible identity. Now, as NextSense, the organisation operates under a Masterbrand that captures the best of the past 160 years and sets it up for the next 160.