Walking Wins

Helping Australians improve their heart health by winning at walking. The simple act of walking provides an incredible range of benefits, not least being a healthier heart. With the ‘Walking Wins’ campaign, DDB Remedy revitalised the Heart Foundation Walking brand by demonstrating that every step is a victory. This multi-channel initiative celebrates the undeniable advantages of purposeful walking while dispelling common misconceptions. As stewards of Australia’s largest walking community, Heart Foundation Walking’s mission was to redefine their brand as a trusted preventative health program for all, with a particular focus on cardiovascular health. Armed with data affirming the health benefits of active walking, DDB Remedy brought the campaign to life by featuring authentic members of Heart Foundation Walking groups in digital video, social and radio.