The Original Mouthful The Big Mac

Invented in 1967 the Big Mac still has the same delicious ingredients and taste. However, in Australia it wasn’t as culturally big as it once was. Whilst four generations could still list out every ingredient thanks to a 1987 jingle, Gen Z didn’t know it at all. So, we brought it back. The jingle that trended before trending was a thing. Sparking a country wide, inter-generational jingle battle. Giving it a modern spin with a first-of-its-kind AI powered Snapchat filter and machine learning. Rewarding people in real time with a unique code for free McDonalds if they could say-Two-All-Beef-Patties-Special-Sauce-Lettuce-Cheese-Pickles-Onions-on-a-Sesame-Seed-Bun in 4 seconds. Every touchpoint driving people to this unique experience and rewarding them with free food and by featuring their funniest mistakes in social and DOOH. Joining generations with the shared experience of a timeless cultural jingle and renewing its relevance and utility for a chronically online Gen Z.