Supercars Digital Transformation

agency
RAPP
capabilties

Digital Transformation

client

Supercars

year

2024

Transforming the way fans will engage with the pinnacle of Australian motorsports.  Launched ahead of the 60th anniversary of the Repco Bathurst 1000, the new digital platform for Supercars consisiting of a new look website and mobile app, the sleek new interface and state-of-the-art features include a revamped live timing program. For the first time, fans can follow their favourite drivers in real-time during on-track sessions.  The introduction of ‘Shotgun’ lets fans jump in the passenger seat of their favourite drivers’ cars. Through an exclusive camera embedded within the vehicle, fans are given a race-eye view of the cockpit, with unfiltered audio and visual access of the action, capturing the roar of the engines, the screech of the tyres, and the sounds of battles.   The new and improved app will also offer features such as live timing, real-time commentary, personalised news updates, and exclusive partner offers. 

0