Porsche Taycan Arcade

Ahead of this week’s Australian Grand Prix, Porsche Australia has partnered with legendary video game creator Atari to put two electric Taycans to the ultimate, heart-pumping test in a game of Pong. Taycan Arcade, created by DDB Group Melbourne with technical production and direction by Airbag Australia, puts a futuristic twist on the neon-soaked arcade classic. Two geofenced Taycans go back and forth in a game of arcade tennis, pushing the electric vehicles and their performance drivers to the limit as they rally a 150km/hr AI-controlled drone between them. The experiment, created in controlled conditions in Victoria, is the innovative demonstration of the Taycan’s handling and beauty, confirming Porsche’s position as the leader in the premium electric vehicle market. In addition to its rollout across international Porsche channels, as well as activations in local dealerships and at the Australian Grand Prix in Melbourne, the online Taycan Arcade game lets you customise your very own Taycan and compete in an 8bit experience.