New Balance Pop Up Look Good. Feel Good!

agency
Mango
capabilties

PR / EXPERIENTAL

client

New Balance

year

2024

Located outside of Rod Laver Arena, downstairs houses the exclusive AO co-branded range, designed to ensure that athletes and fans alike experience the perfect fusion of form and function. Upstairs hosted the brand’s VIPs, who enjoyed sweeping views overlooking the precinct and tournament buzz. The build follows as New Balance announces its extensive agreement with Tennis Australia as the AO's Official Performance Apparel and Footwear provider. Drawing on inspiration from New Balance stores across Australia, the structure can be used repeatedly for future years.

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