IKEA Kor Give Mess The Boot

IKEA Australia, in collaboration with Mango, launched a new storage campaign called 'Life is messy, and we love it.' The campaign aimed to promote IKEA storage solutions in a unique way tailored to the Australian market. Through research, they discovered that many people neglect their car trunk when it comes to storage. To address this, we created KÖR, a customizable flatpack product designed to organize car boots with IKEA's storage solutions. This limited-edition product was a hit, with all 250 units being reserved within 24 hours. The campaign was hailed by Ikea Global as 'best in class' for driving brand recognition for IKEA in Australia and highlighting their storage solutions as a perfect fit for the Aussie lifestyle.