Hex your Ex

Vodka Cruiser, known for their light and fruity premixes, have embraced their dark side with two dark new cola flavours. To launch the drinks, they invited Aussies in their villain era to embrace their dark side too — by having their ex hexed by notable witch Ms Angela Dix. To enter, the scorned lovers offered up items their exes left behind via an online hexing portal for a free four pack of the new drinks. With a twist of signature Cruiser sass, the cheeky hexes included a lifetime of tissues in the wash, being assigned the middle seat on every flight, patchy Wi-Fi, and more. The campaign launched in Sydney with a cleansing ritual for the famously heartbroken, including The Bachelor runner-up Bella Varelis and Love Island star Cassidy McGill. Each had an item hexed from their notorious reality TV exes, which was shared on their socials, driving overwhelming demand, with all hexes and accompanying 4-packs claimed within 24 hours of the giveaway’s launch on socials, Tinder, and online