Great Lengths

From spending years forming close relationships with Aussie cattle farmers to select great tasting beef, and partnering with French master baker Laurent Boillon from Laurent Bakery for Coles Finest 30-hour stone-baked sourdough, to our expert culinary panel who taste test Coles Own Brand products to ensure they meet quality standards before they hit shelves – at Coles, “we go to great lengths for quality”. The campaign extends through multiple media touchpoints and Coles-owned channels like the Coles Magazine, Coles Radio and on coles.com.au. The campaign shows Coles team members working together with its network of dedicated farmers, growers, and bakers, all in the pursuit of quality. Their positive Aussie spirit and passion for quality never waivers, even when enduring tough conditions like torrential rain, a swarm of bees, early mornings or a gaggle of angry geese.