Grave of Thrones The Final Resting Place

agency
Mango / DDB
capabilties

PR / Experiential

client

Foxtel

with

Glue Society, PhotoPlay

year

2019

awards

Game of Thrones is one of the deadliest shows of all time, with a body count of over 100,000. These deaths have significantly impacted fans, who genuinely mourn the characters they’ve grown to love over the years. So, to PR the final season on Foxtel, an Australian cable network, we built a final resting place for these characters. ‘Grave of Thrones, a live experiential media event, was an enormous cemetery featuring the tombs of the show’s most popular characters. Over 40,000 fans made the pilgrimage to pay their respects. The graveyard featured more than 30 gravestones, including two grand family mausoleums housing the deceased members of House Stark and House Baratheon and the headstones of some of Game of Thrones’ most infamous characters, including Joffrey Lannister, Ramsay Bolton, Khal Drogo, Tywin Lannister, Littlefinger and Olenna Tyrell.

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