Enrich every moment

Cochlear partnered with DDB Remedy to launch the Nucleus® Kanso® 2 Sound Processor, the smallest and lightest off-the-ear sound processor in the world. Through a true strategic partnership, we were able to join Cochlear for a two year journey and formulate a meticulous creative platform for the Kanso 2 Sound Processor. Whilst product features were a big part of the Kanso 2 launch, our task was to drive an emotional connection and end benefit to enable increased consideration by audiologists, candidates and recipients. The campaign was based on the insight that life is made up of many moments and every moment matters. But it’s the simple, everyday moments of human connection that matter most in life because they bring us closer to those we care about. At times, those with hearing loss may feel as though they’re not experiencing the richness of life’s everyday moments. This can make them feel isolated in the world. The campaign launched globally featured a broad range of assets from videos, print, digital and a globally relevant photography suite.