The Mo is Calling

People from all walks of life embark on a pilgrimage into the desert, coming together to worship a giant, ethereal Moustache. The Mo is Calling is a new global fundraising campaign for men’s health organisation Movember, created by DDB Group Melbourne, Movember Creative Studio, and Revolver. This year, Movember is celebrating 20 years of changing the face of men’s health and is marking the occasion by launching a bold, new creative direction calling on everyone to raise funds and save lives. In the campaign film, the not-so-secret society of movers, growers, and party-throwers make up ‘The Order of Mo’, a collective united under the belief that healthier men means a healthier world.