Westpac wanted to show it supports all Australians.
See how we used a helicopter to do it.
Approaching its 200th anniversary, Westpac wanted to reaffirm its support for all Australians and launch its refreshed brand.
Everyone appreciates the work done by the Westpac Rescue Helicopters, which have been helping Australians out of adverse situations since 1975.
We used the Westpac Rescue Helicopters to demonstrate how Westpac really does support all Australians – even if they’re not Westpac customers.
The campaign resonated strongly with people across Australia (especially with our toughest audience, millennials) and had spontaneous brand attribution of 80% after just 2 weeks.