This is how we are helping next generation Australians' financial future with Bump.

The task

For 200 years, Westpac has been supporting all Australians. To mark the anniversary, Westpac wanted to help Australian families secure their future.

The Insight

For the first time we are looking at a situation where today’s children will grow up to have a lower quality of life than their parents.

The Solution

We created the Westpac Bump account. All babies born in 2017 will be eligible for the Bump account, which comes with an initial balance of $200 – a gift from Westpac.

The Bump Bank Account
The Results

Bump has generated phenomenal interest amongst families across Australia.

  • 16,220 registrations in the 1st week.
  • $1.5M in free PR.