How we got Australia talking about a mystery prototype that didn’t exist.
The Amarok V6 is the most powerful ute in its class. But Aussies blokes couldn’t look past its European styling and see it for the class-leading ute that it was.
If Aussie drivers were going to judge our ute by its cover we had to change the cover.
1. CREATING THE PROTOTYPE
We built a completely new shell for the Amarok V6 that made it look as mean as the V6 engine that powered it.
2. LEAKING THE PROTOTYPE
Next, we leaked spy shots of the 'mystery prototype' to editorial media channels, igniting excitement and debate amongst performance enthusiasts.