How we reignited grown-ups childhood love of ice cream.
While ice cream has long been a welcome treat, it’s far too often forgotten amongst the serious business of adult life. Our challenge was to keep Streets top of mind during Summer.
We created a hyper-contextual campaign suite with a cheeky tone of voice, placing targeted outdoor and online messaging to lighten up moments of daily routine.
This included a collaboration with Google and PHD to achieve a world first within YouTube’s targeting and creative automation technology – tailoring our pre-rolls via dynamic audio and visual assets to be hyper-relevant, topical and ultimately fun to watch.