This is how we got car buyers to open their eyes to the ŠKODA Octavia.
As a relative newcomer to the Australian automotive landscape, the ŠKODA Octavia lacked awareness. It did, however, deliver on quality, design and engineering.
We set about calling out all the traditional car advertising clichés, challenging buyers to look behind the curtain.
What they discovered was a brand determined to sell them a quality car vs. a clichéd image.
Sales for the Octavia have continued to strengthen since the campaign launched but more importantly awareness and saliency of the brand has a had noticeable uplift.