Monash Children's Hospital

Imagination is the best medicine

The new Monash Children's Hospital has been designed to capture children's imagination, helping them to cope and recover from their illness more quickly and with better outcomes. We needed a way to launch a fundraising appeal to support the program.

DDB Melbourne launched the platform, “Imagination is the best medicine”, through an animated film that paints a picture of an intergalactic voyage, demonstrating the power of imagination through an enthusiastic child. And showing that imagination is the best medicine in a child's healing process.