Studies show children with just a small amount in a bank account grow up with a better understanding of money.
To celebrate their 200th year, Australia’s oldest bank wanted to help make a positive change for the next generation
So, together we created a unique financial product that could translate the love people have for a new baby into a more secure financial future.
It was called The Bump Account - a savings product exclusively available to unborn babies with a $200 deposit for all Australians born in 2017.
Like any new arrival, our account made a lot of noise.
+41 million media impressions. Generating 5.1 million in earned media.
Over 25,000 new accounts registered. A 1200% increase in new kids accounts. With 57% from non-Westpac customers.