In 1949, three enterprising gentlemen, Bill Bernbach, Ned Doyle and Maxwell Dane gave the advertising industry a wake-up call. They introduced a new approach to marketing that relied on insight into human nature, respect for the consumer and the power of creativity.
Ideas are the fuel of DDB. Throughout our evolution we have been guided by a series of relevant and related ideas:
Creativity Is The Most Powerful Force In Business
DDB pursues collaborative relationships with clients and partners to find the hidden potential of people, brands and business through creativity.
Insight into Human Nature
We believe that great ideas come from keen insights and one good idea can propel a brand for years.
Respect for the Customer
DDB has long led the way by recognising that brands are in the hands of consumers, not brand managers.
Respect for Our World
As influential communicators, DDB is in a position to use creativity as a force for good.